Latest project in Sussex

I am really excited to be working on this project, a grade II listed flint manor house in the heart of Sussex.

Latest work: Hosspitality Cornwall, Lewinnick Lodge and The Plume of Feathers site launched

http://www.hospitalitycornwall.com/

 http://www.hospitalitycornwall.com/lewinnicklodge

http://www.hospitalitycornwall.com/theplumeoffeathers

Hospitality Cornwall website now live!

We have launched the fabulous Hospitality Cornwall group website!

As the culminating piece in a brand evaluation and development exercise we are all very excited to see it up and running. The project began as a brand investigation for my other company Approach Agency with client Dan Trotter (Faronpark Ltd) and draws to a close utilising my McOwen+Banks design skills to create a fitting website for the new brand.

Creating an overarching brand ethos and rolling that out across the name, identity and all communication (including staff training) has been a great project to be involved in. The final element of the website creation, design and implementation was made possible working with our fab friends at Web Footed designs and results in a swathe of work we can all be proud of.

Read the brief write up in the news section: here
Or if you're in the Newquay area and fancy a fabulous meal head to the website to find out about their restaurants and rooms.

Coast to coast creatives - now in East Sussex!

We've recently followed the work flow back up to the South East - couldn't quite release the sea though so have set our stall out in the beautiful town of Rye.
Still retained by clients in Cornwall we get to pop back every so often which gives us the best of both worlds. Looking forward to finding new opportunities and friends in Sussex.
Pete has already started work on a fabulous, Grade 2 listed flint house just outside Brighton and I've been setting creative minds a buzz with work for Suzuki as well as doing great things for The Bay and Hotel Penzance. So we're truly a coast-to-coast creative offering!

PR Latest - Great article in County to sea magazine this month

[click on pic for larger version]

Latest article in Cornish press - the lovely Sarah Lillicrap, editor of County to sea did a fab job.
Thanks Sarah!

Our latest clients - Hall for Cornwall

We were recently asked to help out the Hall for Cornwall (theatre in Truro, and main live venue for West Cornwall) with ideas for giving the interiors a spruce up. Fabulously they liked Peter's proposals and the work is underway.
Here's one of the boards from the presentation:

When others Zig - Zag' Latest repost on citysumers from Trendwatching

Seems we may have reversed trend on this one - leaving the city for the coast.

Back to actual CITYSUMERS. Consumption-wise, the fast pace and ever changing nature of urban life guarantees CITYSUMERS an endless number of new and fleeting social connections, experiences and (commercial) temptations. All of which means that CITYSUMERS are addicted to the here-and-now, experiences,  choice and freedom, flexibility and rawness, unrestricted opportunity, and yes, the hunt for the Next Big Thing if not the Next Big Story. In fact, urban culture is the culture these days*.
Here are some quick indicators of urbanites' spending power and behavior:

• The average Manhattanite household spends 59% of their USD 13,079 food budget on dining out, compared to the average American household that spends only 42% of their USD 6,514 food budget on dining out. (Source: Bundle, May 2010.)
• Even four years ago, Harris identified 'Urban Hustlers' (who comprise 21% of US consumers aged 12-34), spend close to USD 9 billion (10% of their annual spending), on recreational activities. Urban Hustlers are spending, on average, over USD 100 more than the non-urban population monthly, with their overall discretionary spending reaches USD 383 per month. (Source: Harris Interactive, June 2007.)
• The lifestyle of urban Chinese consumers has changed from a “survive” mentality to an “enjoy life” one, with 54% now pursuing a more fun lifestyle. (Source: GfK Roper, 2010.)
• Only 17% of Chinese urban dwellers say they are 'reluctant to spend money'. (Source: Economist Intelligence Unit, August 2010.)

* Not just because of mass urbanization, but also because widespread online access enables remote rural audiences to participate in urban culture.
Constantly exposed to a wide variety of alternative lifestyles and experiences, CITYSUMERS tend to be more open-minded. Just one telling nugget: In August 2010, a Voice of India poll showed that almost a third of Indians in Bangalore and Mumbai support same-sex partnerships, a figure that would have been unheard of only a few years ago**.
All of this means that a large URBANE audience is up for brands that challenge, thrill, titillate, or even shock (just as long as it's done in the best possible taste ;-). At the very least, brands need to show some personality, loosen up and embrace urban culture, in all its gritty glory. Risky? Yes. But not as risky as being bland.
** No, we're not suggesting that every CITYSUMER is enthusiastically and overwhelmingly liberal, but as we saw in MATURIALISM, the clear (if gradual) global social trends are towards more tolerant attitudes towards abortion, euthanasia, casual sex, homosexuality, drug use, women's rights etc. More diverse living arrangements and the removal of many of the traditional social structures in cities is a big part of this.


Thanks Trendwatching for the heads up. For more from them go to the full article here.